Every tourism business in Switzerland can and should take part in the OK:GO initiative. It does not matter whether the company is barrier-free or not. The information is conveyed to the guests objectively and impartially. In this way, everyone can decide for themselves under what conditions something is accessible to them.
The initiative has people’s varying needs at its heart. The accessibility information is not assessed. Each individual should decide for themselves whether a particular tourism offering is suitable for the trip they are planning.
Additional benefit for tourism
OK:GO offers Swiss tourism businesses an effective and cost-efficient solution to help them appeal to visitors with specific requirements and gain new customers.
The accessibility information can be viewed by anyone via the standard communication channels and is identified by the OK:GO logo. The information is easy to find, inclusive, and attractively presented.
Integration of existing concepts
Accessibility information from existing initiatives relating to accessibility in the Swiss tourism sector is integrated into the OK:GO system.
To implement the scheme, OK:GO relies on input from individual businesses. Companies can gather, manage, and communicate the information themselves using a simple system based on technology provided by ginto, a platform operated by the association AccessibilityGuide.
If a business would like to participate in the initiative, the required information can be collected using the ginto business account. After that, the company adds the OK:GO logo to its website and links it to the accessibility information it has provided. The OK:GO logo on the website signals to visitors that they are welcome and that accessibility information is available.